MAK Direct

A political strategic communications company located in Falls Church, Virginia.

With our flexibility and capacity, we are able to provide a broad range of marketing and communications services customized to work within your organization's marketing budget. Our full range of services includes:

v Grassroots Mobilization	v Patch Through Services
v Fundraising	v Market Research
v Voter Identification	v Membership Acquisitions
v Voter Advocacy	v Customer Service
v Get-Out-The-Vote	v Renewals
v Polling/Surveys	v Voter Persuasion Calls
v Bilingual Calling	v Automated Calling

v Strategic Planning and Implementation	v Testing for Immediate Campaign Rollouts
v Budgeting	v Crisis and Issues Management
v Script and Chase Letter Development and Enhancement	v Unlimited Call Capacity
v Phone Agent and Vendor Selection	v Personalized Feedback
v Telemarketing Training and Retraining	v Quality Control
v Site Auditing	v Direct Mail Follow-Ups
v Remote Call Monitoring	v Other Consulting Services

v Data Lift (Upper/Lower Case)	v Data Conversions
v Personator (Name Splitter/Genderizer)	v Data Entry
v Merge/Purge	v Labels
v Segmentation/Sorts/Selects	v Phone Match/Voter/List File
v Daily/Weekly/Monthly/Cumulative Data Reporting and Analysis	v Other Data Enhancement Services
v Cross - tabs

v Associated Public Affairs Professionals	v Georgia State Republican Party
v Delaware State Republican Committee	v Virginia Hospital and Healthcare Association
v Forbes 2000, Inc.	v Advance Technology Systems
v Friends of Dick Lugar 2000	v Republican National Committee
v MWM Direct Services, Inc.	v The Lukens Cook Company

v We are affiliated with over 50 call centers and other service agencies nationwide and in Canada. Because of this, we have the buying power that will enable our clients to receive our unique value-added services at discounted prices, so it would not matter if your volume were 100 or 10,000,000. The cost of the phone calls, chase letters and data processing (for low volume programs only) are the only cost of doing this type of business with us.

v We are unique in the industry. We are large enough to do everything the other call centers can do, while at the same time we are still small enough to manage your work right down to the last detail. Unlike other telemarketing agencies, we analyze results and make recommendations so that your company can make necessary decisions concerning your companies' business interests. Your business will not get lost somewhere in the phone room.

v Each vendor within our network is carefully screened, tested and is under contract with MAK DIRECT INC. to provide whatever services you would need.

v We are able to keep in touch with your telemarketing programs directly because not only will your Account Executive monitor your program, the President and Vice President of the company as well will personally monitor it. Through monitoring, we are able to make changes immediately in the beginning stages instead of in the middle or end of a program when it would be too late to do anything. This way, we minimize the amount of leads used and ensure that your database will receive the full affect of your message. At no cost to you, as a part of our services, we will continue to monitor the program daily to ensure that every call is of quality. You will be able to monitor your program with only a half days' notice.

v While keeping your business interests in mind, we will be looking at this from a different point of view giving you fresher ideas and marketing concepts that you may not have come up with before.

v MAK Direct will place your work at centers, that specifically specialize in the type of work that you want us to do. You will have trained professionals who work full-time doing this type of work calling on your program. Since we have a network of call centers, we save you the hassle of testing out different shops, because we are constantly doing this all of the time.

v MAK Direct would basically be acting as your marketing department all you would have to do is call us if you have any questions. We would manage all of the work for you.

If you would like more information about our services or a free professional audit, please do not hesitate to call us. Just ask for Gretchen Mitchler. We would be happy to be of service to you.